Will You Be Remembered?

 

Make it Memorable.  

One of the best ways to help people remember your message is through using a word picture.  Winston Churchill did this when he described a communist world that lay behind an “iron curtain.” Hillary Clinton speculated about a “vast, right-wing conspiracy.”  President George W. Bush spoke of an “axis of evil.”   Word pictures are effective because they grab and direct attention and lock thoughts into our memory.  A call to action can be greatly enhanced by the creative use of a word picture. 
 
Other visual devices are also effective in helping us communicate.  An often repeated statistic states that: people remember 40% of what they hear and see, 30% of what they see, 20% of what they hear, and only 10% of what they read. Always reinforce your spoken or written message with something that evokes a mental memory, either through a word picture or a visual image.

"Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people."  Jim Rohn

Three Times is a Charm

 Tell them, Tell them, Tell them.

A savvy public speaker once shared his formula for effective communication with me.  He said, “Tell them what you are going to tell them, tell them, and then tell them you told them.”  In other words: 

• Preview the message: 

Summarize what you have to say and why it is important.

• Present the message: 

Give the body or details of your message.

• Recap the message: 

Briefly repeat your message and restate its importance.

Repetition is critical to effective communication because, even though we have two ears, we still miss a lot.

"The art of communication is the language of leadership."  James Humes 

How to Get Your Message Across

 

Begin Strongly and End with Emotion. 

When you communicate, jump in with both feet with your first words.  It’s o.k. to appear totally sold-out to your message. Enthusiasm demands attention. Don’t worry if you appear a little fanatical.  Remember, a fanatic is only someone who believes in something a little more strongly than you do.  The reason people respond to such passion is because much of life is so predictable and mundane. Make them feel alive!  Oh, they may think you’re a little nuts -- but that never stopped me.
 
As you close your talk or write the last paragraph speak from your heart.  Tell them why this is so important to you.  Tell them why this is the right action and why you are committed to it no matter what it takes.  Let them know how you feel, why it is worth taking the risk and how things will be better.  Your passion and emotion will motivate your audience to action.  

"Good communication is just as stimulating as black coffee, and just as hard to sleep after." Anne Morrow Lindbergh

Powerful Storytelling

Share Personal Anecdotes and Illustrations. 

If you want to get the attention of an audience and hold their attention, then tell a story. Storytelling is the most powerful means of communication known to man because it’s personal and memorable. 

Storytelling was critical before people could read and write. It still runs deep in our DNA. 

Similar to storytelling, sharing a personal antidote or illustration can also engage an audience.  This can endear you to the listener because it makes you more real. The listener thinks, “He’s just like me.”

Whether storytelling, sharing anecdotes or illustrations, the result is that the audience’s defenses go down; their attention goes up and they will absorb more of your communication.

"Look at any great enterprise and invariably its mission drives its strategy, not the other way around.  And it all starts with a story.”   Greg Satell

  

Message Understood

 

Use the Right Method of Communication
 
Should what you have to say be delivered in person or through a letter, memo, email or text? 

It is best to communicate in-person when you are trying to persuade, when you want an immediate indication of response, when you are praising performance or when dealing with a matter of discipline.   
 
It is best to communicate in writing when you have a complicated matter to present, when the audience will need time for evaluation, when you are setting policy, or when an in-person meeting is impossible.
 
No matter if we have an audience of one or thousands, whether our communication is spoken or written, take care in how you communicate so our message is received.  It is critical to know the audience, balance what we have to say with what they want to hear, use simple language and use the right method of communication. Doing so will help achieve our desired result: Message Received and Understood.

"People will appreciate your thoughtful means of communication, and will be more likely to respond positively to you."  Alison Doyle