The Marketing Plan Allows for Top-Level Reflection:
It is leadership’s job to paint the big picture so that everyone in the organization sees the destination. It is essential that you question whether you are getting all you can out of your products and services, your sales staff, support staff and your markets. Writing the marketing plan is the best time to do this high-level thinking. Go away to a retreat, go to the home of a principal, or plan at a local hotel so that you can devote yourself to thinking hard about the immediate future of your organization. (To be continued.)
