Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons. Just like you and me these 20th century icons had to learn how to assure that their audience received their message.
How Can You Excel at Communication? (REVIEW)
1. Know Your Audience.
2. Balance What You Have to Say with What They Want to Hear.
3. Use Simple Language.
4. Choose the Right Format.
5. Use Storytelling.
6. Share Personal Antidotes and Illustrations.
4. Choose the Right Format.
5. Use Storytelling.
6. Share Personal Antidotes and Illustrations.
7. Begin Strongly.
8. End with Emotion.
8. End with Emotion.
9. Tell them, Tell them, Tell them.
10. Make it Memorable.
(Your most important job in life is communication. However, most messages fail to achieve their intended objective. People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message. Your use of these principles will govern how well your message is received. Follow them and achieve your desired result of - message received and understood.)
