What I have learned about people and organizations...so far.

Tuesday, February 15, 2011

How Can You Excel at Communication? Know Your Audience. (Part 2)

Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons.  Just like you and me these 20th century icons had to learn how to assure that their audience received their message.

How Can You Excel at Communication? Know Your Audience. (Part 2)
Before we communicate we must do the work necessary to know our audience.  Test the water first by talking over your message with someone you trust.  They may have insight to some of the sensitivities of the audience.   Also, evaluate the best method of communicating whether in person, written, telephone or e-mail.  When in doubt, in-person is always preferred. (To be continued.)

(Your most important job in life is communication.  However, most messages fail to achieve their intended objective.  People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message.  Your use of these principles will govern how well your message is received.  Follow them and achieve your desired result of - message received and understood.)