What I have learned about people and organizations...so far.

Monday, February 28, 2011

How Can You Excel at Communication? Use Storytelling.

Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons.  Just like you and me these 20th century icons had to learn how to assure that their audience received their message.

How Can You Excel at Communication?   
Use Storytelling.If you want to get the attention of an audience and hold their attention then tell a story.
Storytelling is the most powerful means of communication known to man because it’s personal and memorable.  Storytelling was critical before people could read and write. It is still runs deep in our DNA.  (To be continued.)

(Your most important job in life is communication.  However, most messages fail to achieve their intended objective.  People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message.  Your use of these principles will govern how well your message is received.  Follow them and achieve your desired result of - message received and understood.)