Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons. Just like you and me these 20th century icons had to learn how to assure that their audience received their message.
How Can You Excel at Communication?
Balance What You Have to Say with What They Want to Hear. (Part 2)
Your message will fail if you neglect to take into account the needs of the reader or listener. Ask yourself: what are their needs and what is it that would make them more successful? Put yourself in their shoes and consider: how does the message sound, what’s in it for them, how does it improve their life and how are they inspired?
Balance What You Have to Say with What They Want to Hear. (Part 2)
Your message will fail if you neglect to take into account the needs of the reader or listener. Ask yourself: what are their needs and what is it that would make them more successful? Put yourself in their shoes and consider: how does the message sound, what’s in it for them, how does it improve their life and how are they inspired?
(To be continued.)
(Your most important job in life is communication. However, most messages fail to achieve their intended objective. People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message. Your use of these principles will govern how well your message is received. Follow them and achieve your desired result of - message received and understood.)
