The Marketing Plan Defines How You Intend to Succeed:
It was President Dwight Eisenhower, the architect of D-Day and planner of our interstate road system that said “Plans are useless but planning is essential.” Because conditions are never static, Eisenhower was pointing out the importance of a plan so that no matter what happens there is a foundation point to make changes and build upon.
The marketing plan is the pathway to your organization’s destination. It demonstrates the steps that will be taken and the results that are expected. It is not positive thinking but practical tactics. It is the record of how your organization intends to succeed.
