Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons. Just like you and me these 20th century icons had to learn how to assure that their audience received their message.
How Can You Excel at Communication?
End with Emotion.
As you close your talk or write the last paragraph speak from your heart. Tell them why this is so important to you. Tell them why this is the right action and why you are committed to it no matter what it takes. Let them know how you feel, why it is worth taking the risk and how things will be better. Your passion and emotion will motivate your audience to action. (To be continued.)
(Your most important job in life is communication. However, most messages fail to achieve their intended objective. People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message. Your use of these principles will govern how well your message is received. Follow them and achieve your desired result of - message received and understood.)
