Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons. Just like you and me these 20th century icons had to learn how to assure that their audience received their message.
How Can You Excel at Communication?
Use Simple Language. (Part 2)
Big words are out. All great speeches, advertisements and modern persuasive writing use common everyday language. An audience adores someone who can make something complicated seem very simple. Get to the main point fast. If you don’t, you’ll loose your audience. (To be continued.)
Use Simple Language. (Part 2)
Big words are out. All great speeches, advertisements and modern persuasive writing use common everyday language. An audience adores someone who can make something complicated seem very simple. Get to the main point fast. If you don’t, you’ll loose your audience. (To be continued.)
(Your most important job in life is communication. However, most messages fail to achieve their intended objective. People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message. Your use of these principles will govern how well your message is received. Follow them and achieve your desired result of - message received and understood.)
