How Can You Benefit from Becoming an Accomplished Listener?
Part 1.
Becoming an accomplished listener enables us to discern what is truly valuable to donors. A few years ago, I was working for a graduate level educational institution. I had had several meetings with a particular donor and at each meeting they inquired as to “how the students were doing.” Sensing their interest in the well being of the students I suggested the possibility of establishing a scholarship fund. The donor was delighted and excited that they could provide funds specifically for the tuition costs of deserving students. (To be continued.)
