Why do we use big words? Do they make us feel smart? Do they cover-up insecurity? Whatever the reason, using complicated language to demonstrate competence is our enemy. It is a certain way to lose the audience’s attention. Here are three things to keep in mind when considering which words to use.
- Big words are out. All great speeches, advertisements and modern persuasive writing use common everyday language.
- An audience adores someone who can make something complicated seem very simple. If you have a complex or technical message to communicate first try it out on the most junior person you can to evaluate if it communicates.
- Get to the main point fast. If you don’t, you’ll lose your audience.
