Share
Personal Anecdotes and Illustrations.
If you want to get the attention of an
audience and hold their attention, then tell a story. Storytelling is the
most powerful means of communication known to man because it’s personal and
memorable.
Storytelling was critical before people could read and write. It still
runs deep in our DNA.
Similar to storytelling, sharing a personal antidote or illustration can also
engage an audience. This can endear you to the listener because it makes
you more real. The listener thinks, “He’s just like me.”
Whether storytelling, sharing anecdotes or illustrations, the result is that
the audience’s defenses go down; their attention goes up and they will absorb
more of your communication.
"Look
at any great enterprise and invariably its mission drives its strategy, not the
other way around. And it all starts with a story.” Greg Satell
