What I have learned about people and organizations...so far.

Tuesday, March 1, 2011

How Can You Excel at Communication? Share Personal Antidotes and Illustrations.

Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons.  Just like you and me these 20th century icons had to learn how to assure that their audience received their message.

How Can You Excel at Communication?   
Share Personal Antidotes and Illustrations.
Sharing a personal antidote or illustration will engage an audience.  This can endear you to the listener because it makes you more real. The listener thinks, “He’s just like me.”
(To be continued.)

(Your most important job in life is communication.  However, most messages fail to achieve their intended objective.  People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message.  Your use of these principles will govern how well your message is received.  Follow them and achieve your desired result of - message received and understood.)