Test Yourself
You Need a Marketing Plan if You Can’t Answer “Yes” to These Questions:
Q. Do you have a detailed step-by-step plan for how you will succeed in the next 12 months?
Q. Have you defined what constitutes success by establishing measurable goals?
Q. Can you refer to a “game plan” when things get rough?
Q. Does your team know where they are headed and their specific responsibility to the organizations success?
Q. Do you have summary “talking points” that provide a rallying point that focus and motivate your team?
Q. Have you stepped back, gone on retreat, taken in the “big picture” and questioned your current level of performance?
If you can say “yes” then you have done your job. If you cannot, consider seeking the help of a competent marketing consultant who can help you get the job done and allow you more time to focus on your day-to-day responsibilities. Doing so will help you meet the demands of leadership and get the added benefit of an outside look and a professional plan. Do this and you will have Your Best Year Ever!
