What I have learned about people and organizations...so far.

Tuesday, April 19, 2011

Matching donor interests with organizational needs.

How Can You Benefit from Becoming an Accomplished Listener?
Part 2.
Becoming an accomplished listener helps us thrive at matching donor interests with organizational needs. Through deliberate listening, we understand how a person has lived their life so far which tends to be an indicator of how they will live life in the future.  We get to know their hobbies, family, team loyalties and foods they like.  We learn where they served or volunteered and why they invested there.  All of this information is critical to truly knowing their deepest motivations so that we can influence and direct their giving with integrity.  (To be continued.)