The Marketing Plan is a Step-by-Step Guide for Your Organizations Success:
The marketing plan is the primary roadmap for business success. Because of competitive pressures and changing customer needs, organizations are constantly making course corrections and sometimes going in new directions to unfamiliar destinations. Would you take a trip to a place where you never had been without doing some research, downloading a map or knowing how long it takes to get there? Of course not. That is why a marketing plan is so essential.
The marketing plan assesses your company from top to bottom and makes sure all the pieces are working together. Consider it a to-do list on a grand scale. It assigns specific tasks, with accountability. It tracks results and objectives such as sales volume, return on investment, etc. It is a systematic roadmap to the near future destination of the organization. (To be continued.)
