Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons. Just like you and me these 20th century icons had to learn how to assure that their audience received their message.
How Can You Excel at Communication? Know Your Audience. (Part 1)
Do you know your audience? Really? Who are the key people you want to persuade? Have you had casual conversation to assess their temperature before rolling out your message? Have you investigated their needs? Do you know the condition of their personal lives? All of these questions and more are critical to being an effective communicator. (To be continued.)
Do you know your audience? Really? Who are the key people you want to persuade? Have you had casual conversation to assess their temperature before rolling out your message? Have you investigated their needs? Do you know the condition of their personal lives? All of these questions and more are critical to being an effective communicator. (To be continued.)
(Your most important job in life is communication. However, most messages fail to achieve their intended objective. People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message. Your use of these principles will govern how well your message is received. Follow them and achieve your desired result of - message received and understood. )
