5. No “If I’s”
In almost every major political scandal, where an apology is offered, it often goes like this: “If I caused my constituency any concern…”. The “If I” makes the apology disingenuous. You either believe you caused pain and concern or not. So make up your mind and instead say “I know I did this to you and I am sorry.”
Tiger Woods recent apology for his screw-ups was well crafted and delivered perfectly with no “If I’s”. Woods stated what he did, who he hurt, how it effected them and concluded by saying “I apologize.”
(To be continued.)
Tiger Woods recent apology for his screw-ups was well crafted and delivered perfectly with no “If I’s”. Woods stated what he did, who he hurt, how it effected them and concluded by saying “I apologize.”
(To be continued.)
