The Marketing Plan Gives Your Team Purpose and Something to Rally Behind:
Companies often undervalue the internal impact of a “marketing plan”. All employees from the most senior to the most junior want to feel they are a valued part of a team engaged in an exciting endeavor. If you want your employees to feel committed to your organization, it’s important to share with them your vision of where the organization is headed.
A great marketing plan needs input and feedback of your full organization. Finance, manufacturing, personnel and marketing need to be considered because it will take all aspects of your organization to make your marketing plan work. When it is completed, consider releasing a summary version so that every employee feels involves. (To be continued.)
