“Would you take a trip to a place where you never had been without doing some research, downloading a map or knowing how long it takes to get there?”
It’s Not Optional:
I’ve heard many of the excuses for not having a marketing plan:
“Our business is evolving and changing too quickly.”
“I know where we are going and that’s good enough.”
“We don’t have the time and resources to plan and draft one.”
“I don’t come from a marketing background. I wouldn’t know where to start.”
Seem like reasonable objections; right? The only problem is that the primary attribute of all successful companies, both large and small, is planning.
Let me counter those objections with several great reasons to have a written marketing plan. (To be continued.)
