Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons. Just like you and me these 20th century icons had to learn how to assure that their audience received their message.
How Can You Excel at Communication?
Make it Memorable. (Part 1)
One of the best ways to help people remember your message is through using a word picture. Churchill did this when he described a communist world that lay behind an “iron curtain.” Hillary Clinton speculated about a “vast, right-wing conspiracy”. President Bush spoke of an “axis of evil”. Word pictures are effective because they grab and direct attention and lock thoughts into our memory. A call to action can be greatly enhanced by the creative use of a word picture. (To be continued.)
One of the best ways to help people remember your message is through using a word picture. Churchill did this when he described a communist world that lay behind an “iron curtain.” Hillary Clinton speculated about a “vast, right-wing conspiracy”. President Bush spoke of an “axis of evil”. Word pictures are effective because they grab and direct attention and lock thoughts into our memory. A call to action can be greatly enhanced by the creative use of a word picture. (To be continued.)
(Your most important job in life is communication. However, most messages fail to achieve their intended objective. People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message. Your use of these principles will govern how well your message is received. Follow them and achieve your desired result of - message received and understood.)
