Make Communication Great Again

Eight steps to great Communication. 
No matter if your audience of one or thousands, or whether your communication is spoken or written, use these principles so that your message is received and remembered. 

1. Know your audience.
2. Balance what you want to say with what they want to hear.
3. Use simple language.
4. Strategically decide whether to write or speak your message.
5. Share personal anecdotes and illustrations.
6. Start strong and end with emotion.
7. Preview, present and recap your message.
8. Use word pictures or other visuals to make it memorable.

Doing so will help achieve your desired result: message received and understood. 

"The greatest problem with communication is we don’t listen to understand. We listen to reply."  Roy T. Bennett