Make it Memorable.
One of the best ways to help people remember your message is through using a word picture. Winston Churchill did this when he described a communist world that lay behind an “iron curtain.” Hillary Clinton speculated about a “vast, right-wing conspiracy.” President George W. Bush spoke of an “axis of evil.” Word pictures are effective because they grab and direct attention and lock thoughts into our memory. A call to action can be greatly enhanced by the creative use of a word picture.
Other visual devices are also effective in helping us communicate. An often repeated statistic states that: people remember 40% of what they hear and see, 30% of what they see, 20% of what they hear, and only 10% of what they read. Always reinforce your spoken or written message with something that evokes a mental memory, either through a word picture or a visual image.
One of the best ways to help people remember your message is through using a word picture. Winston Churchill did this when he described a communist world that lay behind an “iron curtain.” Hillary Clinton speculated about a “vast, right-wing conspiracy.” President George W. Bush spoke of an “axis of evil.” Word pictures are effective because they grab and direct attention and lock thoughts into our memory. A call to action can be greatly enhanced by the creative use of a word picture.
Other visual devices are also effective in helping us communicate. An often repeated statistic states that: people remember 40% of what they hear and see, 30% of what they see, 20% of what they hear, and only 10% of what they read. Always reinforce your spoken or written message with something that evokes a mental memory, either through a word picture or a visual image.
"Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people." Jim Rohn
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