Discern what is truly valuable to donors.

How Can You Benefit from Becoming an Accomplished Listener?

Part 1.

Becoming an accomplished listener enables us to discern what is truly valuable to donors.  A few years ago, I was working for a graduate level educational institution.  I had had several meetings with a particular donor and at each meeting they inquired as to “how the students were doing.”  Sensing their interest in the well being of the students I suggested the possibility of establishing a scholarship fund.  The donor was delighted and excited that they could provide funds specifically for the tuition costs of deserving students.    (To be continued.)