How Can You Excel at Communication? Use Simple Language. (Part 2)

Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons.  Just like you and me these 20^th century icons had to learn how to assure that their audience received their message.

How Can You Excel at Communication?   
Use Simple Language.  (Part 2)
Big words are out. All great speeches, advertisements and modern persuasive writing use common everyday language.  An audience adores someone who can make something complicated seem very simple. Get to the main point fast.  If you don’t, you’ll loose your audience.  (To be continued.)

(Your most important job in life is communication.  However, most messages fail to achieve their intended objective.  People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message.  Your use of these principles will govern how well your message is received.  Follow them and achieve your desired result of - message received and understood.) 

How Can You Excel at Communication? Use Simple Language. (Part 1)

Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons.  Just like you and me these 20^th century icons had to learn how to assure that their audience received their message.

How Can You Excel at Communication?   
Use Simple Language.  (Part 1)
Why do we use big words?  Do they make us feel smart?  Do they cover-up insecurity?  Whatever the reason, using complicated language to demonstrate competence is our enemy.  It is a certain way to loose the audience’s attention. (To be continued.)

(Your most important job in life is communication.  However, most messages fail to achieve their intended objective.  People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message.  Your use of these principles will govern how well your message is received.  Follow them and achieve your desired result of - message received and understood.) 

How Can You Excel at Communication? Balance What You Have to Say with What They Want to Hear. (Part 2)

Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons.  Just like you and me these 20^th century icons had to learn how to assure that their audience received their message.

How Can You Excel at Communication?  
Balance What You Have to Say with What They Want to Hear.  (Part 2)
Your message will fail if you neglect to take into account the needs of the reader or listener.  Ask yourself: what are their needs and what is it that would make them more successful?  Put yourself in their shoes and consider: how does the message sound, what’s in it for them, how does it improve their life and how are they inspired?    

(To be continued.)

(Your most important job in life is communication.  However, most messages fail to achieve their intended objective.  People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message.  Your use of these principles will govern how well your message is received.  Follow them and achieve your desired result of - message received and understood.)