How Can You Excel at Communication? Balance What You Have to Say with What They Want to Hear. (Part 1)

Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons.  Just like you and me these 20^th century icons had to learn how to assure that their audience received their message.

How Can You Excel at Communication?   
Balance What You Have to Say with What They Want to Hear.  (Part 1)
Communication occurs when you balance what you want to say with what the audience wants to hear.   When we prepare for a one-on-one meeting, an address, or a written communication we tend to focus on what we want to say and what we want the receiver to do - to the exclusion of considering their needs.   (To be continued.)

(Your most important job in life is communication.  However, most messages fail to achieve their intended objective.  People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message.  Your use of these principles will govern how well your message is received.  Follow them and achieve your desired result of - message received and understood.) 

How Can You Excel at Communication? Know Your Audience. (Part 2)

Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons.  Just like you and me these 20^th century icons had to learn how to assure that their audience received their message.

How Can You Excel at Communication? Know Your Audience. (Part 2)
Before we communicate we must do the work necessary to know our audience.  Test the water first by talking over your message with someone you trust.  They may have insight to some of the sensitivities of the audience.   Also, evaluate the best method of communicating whether in person, written, telephone or e-mail.  When in doubt, in-person is always preferred. (To be continued.)

(Your most important job in life is communication.  However, most messages fail to achieve their intended objective.  People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message.  Your use of these principles will govern how well your message is received.  Follow them and achieve your desired result of - message received and understood.) 

How Can You Excel at Communication? Know Your Audience.

Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons.  Just like you and me these 20^th century icons had to learn how to assure that their audience received their message.

How Can You Excel at Communication? Know Your Audience. (Part 1)
Do you know your audience?  Really?  Who are the key people you want to persuade?  Have you had casual conversation to assess their temperature before rolling out your message? Have you investigated their needs?  Do you know the condition of their personal lives?  All of these questions and more are critical to being an effective communicator. (To be continued.)

(Your most important job in life is communication.  However, most messages fail to achieve their intended objective.  People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message.  Your use of these principles will govern how well your message is received.  Follow them and achieve your desired result of - message received and understood. )