How Can You Excel at Communication? Know Your Audience. (Part 2)

Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons.  Just like you and me these 20^th century icons had to learn how to assure that their audience received their message.

How Can You Excel at Communication? Know Your Audience. (Part 2)
Before we communicate we must do the work necessary to know our audience.  Test the water first by talking over your message with someone you trust.  They may have insight to some of the sensitivities of the audience.   Also, evaluate the best method of communicating whether in person, written, telephone or e-mail.  When in doubt, in-person is always preferred. (To be continued.)

(Your most important job in life is communication.  However, most messages fail to achieve their intended objective.  People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message.  Your use of these principles will govern how well your message is received.  Follow them and achieve your desired result of - message received and understood.) 

How Can You Excel at Communication? Know Your Audience.

Ronald Reagan was not always effective and persuasive. Winston Churchill fainted the first time he addressed the House of Commons.  Just like you and me these 20^th century icons had to learn how to assure that their audience received their message.

How Can You Excel at Communication? Know Your Audience. (Part 1)
Do you know your audience?  Really?  Who are the key people you want to persuade?  Have you had casual conversation to assess their temperature before rolling out your message? Have you investigated their needs?  Do you know the condition of their personal lives?  All of these questions and more are critical to being an effective communicator. (To be continued.)

(Your most important job in life is communication.  However, most messages fail to achieve their intended objective.  People walk away from conversations, meetings dismiss and groups disperse, without being impacted by the message.  Your use of these principles will govern how well your message is received.  Follow them and achieve your desired result of - message received and understood. )

Eight Attributes of a Great Leader # 8

Are you a Chairman, President, CEO, Pastor, department head or project leader?  If you are or aspire to be, there are several highly critical attributes of good leadership.  From my experience I have learned that great leaders possess eight qualities:

8. Establish the organizational culture.

Not unlike a parent, great leaders lead by example and establish the organization’s culture.  This includes how we treat coworkers, appropriate language, elimination of gossip, putting internal and external customers first, a serving state of mind, and appropriate attitudes in the work place.

Ok leader, how do you measure up against this standard?  If it is missing from your present management style, include it today and you’ll begin to see results tomorrow. (Conclusion)