What I have learned about people and organizations...so far.

Monday, April 25, 2011

The right to be introduced to their friends.

How Can You Benefit from Becoming an Accomplished Listener?
Part 4.
Finally, becoming an accomplished listener earns the right to be introduced to their friends.  When a donor allows you entrance to their circle of friendships and associations you know you have truly been taken in as a trusted friend. Now, you have the opportunity to expand your donor base by becoming an accomplished listener to this new connection.  (To be continued.)

Friday, April 22, 2011

The privilege of access into their hopes and dreams.

How Can You Benefit from Becoming an Accomplished Listener?
Part 3.
Becoming an accomplished listener eventually affords us the privilege of access into their hopes and dreams.  This is a place where few are allowed to enter. Only trusted people get in.  Think about your own life and the handful of people who you have opened up to on this intimate level.  As accomplished listeners, it is here that we learn about the legacy they wish to leave.  Knowing how a donor wants to be remembered is very personal information and deserves our reverence.  (To be continued.)

Tuesday, April 19, 2011

Matching donor interests with organizational needs.

How Can You Benefit from Becoming an Accomplished Listener?
Part 2.
Becoming an accomplished listener helps us thrive at matching donor interests with organizational needs. Through deliberate listening, we understand how a person has lived their life so far which tends to be an indicator of how they will live life in the future.  We get to know their hobbies, family, team loyalties and foods they like.  We learn where they served or volunteered and why they invested there.  All of this information is critical to truly knowing their deepest motivations so that we can influence and direct their giving with integrity.  (To be continued.)