The Marketing Plan Documents Your Game Plan: (It's Not Optional, Part 3)

The Marketing Plan Documents Your Game Plan:

Sports teams have a game plan so that they stay on course when challenges occur.  In making the game plan they spend many hours and days researching the opponent’s strengths and weaknesses.  One reason they do this is so that in the heat of battle, when confusion sets in, they can refer to the plan for steady direction.  (To be continued.)

The Marketing Plan is a Step-by-Step Guide for Your Organizations Success: (It's Not Optional, Part 2)

The Marketing Plan is a Step-by-Step Guide for Your Organizations Success:

The marketing plan is the primary roadmap for business success.  Because of competitive pressures and changing customer needs, organizations are constantly making course corrections and sometimes going in new directions to unfamiliar destinations. Would you take a trip to a place where you never had been without doing some research, downloading a map or knowing how long it takes to get there? Of course not. That is why a marketing plan is so essential.

The marketing plan assesses your company from top to bottom and makes sure all the pieces are working together. Consider it a to-do list on a grand scale. It assigns specific tasks, with accountability. It tracks results and objectives such as sales volume, return on investment, etc.  It is a systematic roadmap to the near future destination of the organization. (To be continued.)

The Marketing Plan Defines How You Intend to Succeed (It's Not Optional, Part 1)

The Marketing Plan Defines How You Intend to Succeed:                        

It was President Dwight Eisenhower, the architect of D-Day and planner of our interstate road system that said “Plans are useless but planning is essential.” Because conditions are never static, Eisenhower was pointing out the importance of a plan so that no matter what happens there is a foundation point to make changes and build upon. 

The marketing plan is the pathway to your organization’s destination.  It demonstrates the steps that will be taken and the results that are expected.  It is not positive thinking but practical tactics. It is the record of how your organization intends to succeed.